Opinauri uses traditional techniques, new-age approaches and various mixed/hybrid Research Methods. Regardless of the designed strategy, we'll apply our vast years of experience in market research and our expertise in Internet and interactive technologies to deliver the finest data, the most targeted analysis, and the key action points to undertake in order to capitalize on your Information Edge.

Our research teams will learn your business issues and needs to recommend and develop the appropriate approach. These are some examples of the Research Methods most common to Opinauri projects:


Qualitative:
Focus Groups
In-depth Interviews
Professionally Moderated Forums
Custom Blogging
Free-flowing Bulletin Boards Activities
Opinion Leader Identification & Engagement
 
 
Quantitative:
    Strategic
Segmentation
Market Audit
Awareness & Usage
KANO
Loyalty
   
    Tactical
Concept & Positioning Testing
Pricing
Polling

 
     
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